The ‘Love Water’ campaign aims to raise awareness of the importance of water and the role everyone plays in protecting it. It is the first time such a large group of partners have joined together to work with businesses and consumers to tackle issues such as pollution and wastage.
The long-term campaign is led by bodies including the Environment Agency, Water UK, Ofwat, NFU, Water Aid and Wildfowl & Wetlands Trust (WWT) among others. It will feature events and initiatives, such as beach and river cleans-ups and water saving projects, designed to engage the public and encourage them to enjoy water and the environment.
‘Love Water’ is also inviting businesses and other companies to get involved by supporting the campaign through promotional activity while pledging to do their bit to save water and protect the environment by reducing pollution and waste.
In support of the launch of the campaign, Sir James Bevan, Chief Executive of the Environment Agency said:
Most people agree that water is a precious resource but too often we take it for granted and don’t see how our actions have a direct effect on the local rivers, lakes and beaches we all care about.
Our campaign intends to change that by urging people to use water wisely and to think before pouring cooking oil down the drain or flushing a wet wipe away.
We know that everyone has a duty to preserve and protect water and the campaign will also work with industry, water companies and other regulators in the longer-term to cut down on wastage.